Apple Computers

Apple Computers Inhaltsverzeichnis

Apple Inc. ist ein US-amerikanischer Hard- und Softwareentwickler und ein Technologieunternehmen, das Computer, Smartphones und Unterhaltungselektronik sowie Betriebssysteme und Anwendungssoftware entwickelt und vertreibt. Zudem betreibt Apple ein. Gib einfach deinen qualifizierten Computer gegen eine Gutschrift in Zahlung oder lass ihn kostenlos recyceln. Gut für dich. Und den Planeten. Eintauschwert. Entdecke die innovative Welt von Apple mit allem rund um iPhone, iPad, Apple Watch, Mac und Apple TV sowie Dein nächster Computer ist kein Computer. Apple Inc. [ˈæpəlˌɪŋk] ist ein US-amerikanischer Hard- und Softwareentwickler und ein Technologieunternehmen, das Computer, Smartphones und. Der Macintosh [ˈmækɪntɒʃ] des kalifornischen Unternehmens Apple war der erste Mikrocomputer mit grafischer Benutzeroberfläche, der in größeren.

Apple Computers

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In the trailing fiscal year , Apple appeared on the list as the top tech company. On April 6, , Apple launched Clips , an app that allows iPad and iPhone users to make and edit short videos with text, graphics, and effects.

The app provides a way to produce short videos to share with other users on the Messages app, Instagram , Facebook , and other social networks.

Apple also introduced Live Titles for Clips that allows users to add live animated captions and titles using their voice.

In May , Apple refreshed two of its website designs. Their public relations "Apple Press Info" website was changed to an "Apple Newsroom" site, featuring a greater emphasis on imagery and therefore lower information density, and combines press releases, news items, and photos.

Its "Apple Leadership" overview of company executives was also refreshed, adding a simpler layout with a prominent header image and two-column text fields.

In November , Apple announced it was branching out into original scripted programming: a drama series starring Jennifer Aniston and Reese Witherspoon , and a reboot of the anthology series Amazing Stories with Steven Spielberg.

There are five series in development at Apple. On January 29, , Apple reported its first decline in revenues and profits in a decade.

On March 30, Apple acquired local weather app maker Dark Sky, for an undisclosed sum, with the intent to discontinue its original app at the end of On August 4, it was reported by Axios that Apple had "serious interest" in buying TikTok , [] [] although this was later denied by Apple.

During its annual WWDC keynote speech on June 22, , Apple announced it will transition the Mac away from Intel processors to processors developed in-house.

On October 23, , Apple introduced the iPod digital music player. Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin.

It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3. The flat silver back and large antenna square of the original model were eliminated in favor of a glossy, curved black or white back.

Software capabilities were improved with the release of the App Store , which provided iPhone-compatible applications to download.

On April 24, , the App Store [] surpassed one billion downloads. It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capability, and voice control.

Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna.

The issue was corrected by a "Bumper Case" distributed by Apple for free to all owners for a few months. In June , Apple overtook Nokia to become the world's biggest smartphone maker by volume.

On September 12, , Apple introduced the iPhone 5. A patent filed in July revealed the development of a new iPhone battery system that uses location data in combination with data on the user's habits to moderate the handsets' power settings accordingly.

Apple is working towards a power management system that will provide features such as the ability of the iPhone to estimate the length of time a user will be away from a power source to modify energy usage and a detection function that adjusts the charging rate to best suit the type of power source that is being used.

In a March interview, Apple designer Jonathan Ive used the iPhone as an example of Apple's ethos of creating high-quality, life-changing products.

He explained that the phones are comparatively expensive due to the intensive effort that is used to make them:. We don't take so long and make the way we make for fiscal reasons Quite the reverse.

The body is made from a single piece of machined aluminum The whole thing is polished first to a mirror finish and then is very finely textured, except for the Apple logo.

The chamfers [smoothed-off edges] are cut with diamond-tipped cutters. The cutters don't usually last very long, so we had to figure out a way of mass-manufacturing long-lasting ones.

The camera cover is sapphire crystal. Look at the details around the SIM-card slot. It's extraordinary! On September 9, , Apple introduced the iPhone 6 , alongside the iPhone 6 Plus that both have screen sizes over 4-inches.

In July , Apple announced that one billion iPhones had been sold. On September 7, , Apple introduced the iPhone 7 and the iPhone 7 Plus , which feature improved system and graphics performance, add water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.

On September 12, , Apple introduced the iPhone 8 and iPhone 8 Plus , standing as evolutionary updates to its previous phones with a faster processor, improved display technology, upgraded camera systems and wireless charging.

The iPhone XR comes in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6.

Overall, the iPhone 11 retains the same glass and aluminum design as the iPhone XR while adding in new features such as the addition of an Ultra-Wide 12mp camera, a battery that lasts 1 hour longer than the iPhone XR and an IP68 rating for water and dust resistance.

The iPhone 11 Pro and iPhone 11 Pro Max feature an all-new textured matte glass and stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera.

It replicates the iPhone 8 design - has a 4. On January 27, , Apple introduced their much-anticipated media tablet , the iPad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer.

On March 2, , Apple introduced the iPad 2 with a faster processor and a camera on the front and back. The third-generation iPad was released on March 7, , and marketed as " the new iPad ".

The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version and featuring minor positioning changes.

On October 23, , Apple's fourth-generation iPad came out, marketed as the " iPad with Retina display ". It added the upgraded A6X processor and replaced the traditional pin dock connector with the all-digital Lightning connector.

It featured a reduced 7. The iPad Air 2 was unveiled on October 16, It added better graphics and central processing and a camera burst mode as well as minor updates.

The iPad Mini 3 was unveiled at the same time. Since its launch, iPad users have downloaded over three billion apps.

The original Apple Watch smartwatch was announced by Tim Cook on September 9, , being introduced as a product with health and fitness-tracking.

The second generation of Apple Watch, Apple Watch Series 2 , was released in September , featuring greater water resistance, a faster processor, and brighter display.

It was also released alongside a cheaper Series 1. On September 12, , Apple introduced the Apple Watch Series 3 featuring LTE cellular connectivity, giving the wearable independence from an iPhone [] except for the setup process.

On September 12, , Apple introduced the Apple Watch Series 4 , featuring new display, electrocardiogram , and fall detection. On September 10, , Apple introduced the Apple Watch Series 5, featuring a new magnetometer, a faster processor, and a new always-on display.

The Series 4 was discontinued. At the Macworld conference, Jobs demonstrated the Apple TV Jobs accidentally referred to the device as "iTV", its codename, while on stage , a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.

It has HDMI out as the only video output source. Features include access to the iTunes Store to rent movies and TV shows purchasing has been discontinued , streaming from internet video sources, including YouTube and Netflix , and media streaming from an iTunes library.

A third generation of the device was introduced at an Apple event on March 7, , with new features such as higher resolution p and a new user interface.

The release also coincided with the opening of a separate Apple TV App Store and a new Siri Remote with a glass touchpad , gyroscope , and microphone.

The 4K model also has support for high dynamic range. Apple's first smart speaker, the HomePod was released on February 9, , after being delayed from its initial December release.

It features seven tweeters in the base, a four-inch woofer in the top, and six microphones for voice control and acoustic optimization [] [] [] On September 12, , Apple announced that HomePod is adding new features—search by lyrics, set multiple timers, make and receive phone calls, Find My iPhone, Siri Shortcuts—and Siri languages.

For iOS and macOS, Apple also develops its own software titles, including Pages for writing, Numbers for spreadsheets, and Keynote for presentations, as part of its iWork productivity suite.

Apple's range of server software includes the operating system macOS Server ; [] Apple Remote Desktop , a remote systems management application; [] and Xsan , a storage area network file system.

Apple also offers online services with iCloud , which provides cloud storage and synchronization for a wide range of user data, including documents, photos, music, device backups, and application data, [] and Apple Music , its music and video streaming service.

According to the Sydney Morning Herald , Apple wants to start producing an electric car with autonomous driving as soon as According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.

Jobs thought the name "Apple" was "fun, spirited and not intimidating". It was almost immediately replaced by Rob Janoff 's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.

Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. However, Jobs insisted that the logo be colorized to humanize the company.

On August 27, [] the year following the introduction of the iMac G3 , Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation.

An Aqua -themed version of the monochrome logo was used from to , and a glass-themed version was used from to This resulted in a series of lawsuits and tension between the two companies.

These issues ended with the settling of their lawsuit in Apple's first slogan, " Byte into an Apple", was coined in the late s.

From the introduction of the Macintosh in , with the Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products.

However, claims made by later campaigns were criticized , [] particularly the Power Mac ads. Apple owns a YouTube channel where they release advertisements, tips, and introductions for their devices.

Semiotics is the study of how meaning is derived from symbols and signs and provides major insight for understanding brand management and brand loyalty.

Ferdinand de Saussure , a Swiss linguist and semiotician , created a semiotic model that identifies two parts of a sign: the signified and signifier.

The signifier is the perceptual component that we physically see, and the signified is then the concept which the sign refers to.

Charles Sanders Pierce was a logician. However, the Peircean model added that whoever is decoding the sign must have some previous understanding or knowledge about the transmitted message.

There is plenty of evidence to show that a company can easily fail if they do not keep track of how the brand changes with the media culture.

The first two Apple logos are drastically different from each other. However, they both share the sign of an apple. In the original logo designed by Ronald Wayne , Sir Isaac Newton is seen sitting under the infamous apple tree about to bear fruit above, just before his discovery of gravity.

Analysis of the semiotics with Saussure's model yields the signified, or sign, of the apple. The signifier represents discovery, innovation, and the notion of thought.

It was quickly realized that the original logo was too complicated and intellectual for the needed purpose. A fun and clever logo that spoke to computer-savvy people was needed.

In , Rob Janoff created the iconic rainbow apple symbol that is still recognized today. The logo has double meaning and differs from the many serious corporate logos in existence at the time.

Because Apple is seen as a challenger in the industry, the most common signifier is the forbidden fruit from the Biblical reference, the Garden of Eden.

The semiotics of the bite and the color of the logo can also be looked at from a technological viewpoint.

The bite is the signified and the computer storage unit, byte , is the signifier. The rainbow color of the logo portrays the message that the its computer monitor could be produce color images.

The only thing to change with the logo since has been the color. In , a monochromatic logo was implemented with the release of the first iMac.

This is the first Mac to not have the iconic rainbow-colored apple since its creation 20 years prior. The logo's shape had become untouchable and Apple's message is that it is better to be different.

Apple customers gained a reputation for devotion and loyalty early in the company's history. In , BYTE stated that: []. There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company.

Both groups are right. Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets.

The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.

Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon," [] while Ive explained in that "People have an incredibly personal relationship" with Apple's products.

Fortune magazine named Apple the most admired company in the United States in , and in the world from to The New York Times in stated that "Apple above all else is a marketing company".

It was the marketing company of the decade. The research indicated that this correlation could stem from the fact that on average Apple Inc.

In response to a query about the devotion of loyal Apple consumers, Jonathan Ive responded:. What people are responding to is much bigger than the object.

They are responding to something rare—a group of people who do more than simply make something work, they make the very best products they possibly can.

It's a demonstration against thoughtlessness and carelessness. The Apple website home page has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings, including:.

Apple has a satellite campus in neighboring Sunnyvale, California , where it houses a testing and research laboratory.

In , Apple announced its intention to build a second campus in Cupertino about 1 mile 1. The new campus is planned to house up to 13, employees in one central, four-storied, circular building surrounded by extensive landscape.

The 2. Apple has expanded its campuses in Austin, Texas , concurrently with building Apple Park in Cupertino. The expansion consists of two locations, with one having 1.

At its smaller campus, engineers work on next-generation processor chips to run in future Apple products. In February , Apple opened their new ,square-foot headquarters in Herzliya , Israel , designed to accommodate approximately employees.

This is Apple's third office located within Israel; the first, also in Herzliya, was obtained as part of the Anobit acquisition, and the other is a research center in Haifa.

The first Apple Stores were originally opened as two locations in May by then- CEO Steve Jobs, [] after years of attempting but failing store-within-a-store concepts.

In addition to purchasing products, consumers can get advice and help from "Creative Pros" — individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, [] [] with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time.

Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations. Despite the stores being closed, hourly workers continue to be paid.

Workers across the company are allowed to work remotely if their jobs permit it. Apple is one of several highly successful companies founded in the s that bucked the traditional notions of corporate culture.

Jobs often walked around the office barefoot even after Apple became a Fortune company. By the time of the "" television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors.

As the company has grown and been led by a series of differently opinionated chief executives, it has arguably lost some of its original character.

Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned to the company.

Numerous Apple employees have stated that projects without Jobs's involvement often took longer than projects with it. To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to personal computing while at the company.

At Apple, employees are intended to be specialists who are not exposed to functions outside their area of expertise.

Jobs saw this as a means of having "best-in-class" employees in every role. For instance, Ron Johnson —Senior Vice President of Retail Operations until November 1, —was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores.

This was done by Tim Cook, who had a background in supply-chain management. Each project has a "directly responsible individual" or "DRI" in Apple jargon.

The company typically grants stock options to executives every other year. Apple does not specify how many of its employees work in retail, though its SEC filing put the number at approximately half of its employee base.

Apple has a strong culture of corporate secrecy , and has an anti- leak Global Security team that recruits from the National Security Agency , the Federal Bureau of Investigation , and the United States Secret Service.

In December , Glassdoor said Apple was the 48th best place to work, having originally entered at rank 19 in , peaking at rank 10 in , and falling down the ranks in subsequent years.

An editorial article in The Verge in September by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has "matched and even surpassed Apple in terms of smartphone industrial design" and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products.

He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating "Yes, iteration is boring.

But it's also how Apple does business. He acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony".

Furthermore, he writes that "a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned", referring to how decent hardware products can still fail without a proper ecosystem specifically mentioning that Walkman did not have an ecosystem to keep users from leaving once something better came along , but how Apple devices in different hardware segments are able to communicate and cooperate through the iCloud cloud service with features including Universal Clipboard in which text copied on one device can be pasted on a different device as well as inter-connected device functionality including Auto Unlock in which an Apple Watch can unlock a Mac in close proximity.

He argues that Apple's ecosystem is its greatest innovation. The Wall Street Journal reported in June that Apple's increased reliance on Siri , its virtual personal assistant , has raised questions about how much Apple can actually accomplish in terms of functionality.

Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple has a strong pro-privacy stance , intentionally not retaining user data.

The report further claims that development on Siri has suffered due to team members and executives leaving the company for competitors, a lack of ambitious goals, and shifting strategies.

Though switching Siri's functions to machine learning and algorithms , which dramatically cut its error rate, the company reportedly still failed to anticipate the popularity of Amazon's Echo , which features the Alexa personal assistant.

Improvements to Siri stalled, executives clashed, and there were disagreements over the restrictions imposed on third-party app interactions.

While Apple acquired an England-based startup specializing in conversational assistants, Google's Assistant had already become capable of helping users select Wi-Fi networks by voice, and Siri was lagging in functionality.

The former had experienced a severe security vulnerability, in which Macs running the then-latest macOS High Sierra software were vulnerable to a bug that let anyone gain administrator privileges by entering "root" as the username in system prompts, leaving the password field empty and twice clicking "unlock", gaining full access.

Not to say that things didn't go wrong under his watch, but product announcements and launches felt a lot tighter for sure, as did the overall quality of what Apple was releasing.

The company's manufacturing, procurement, and logistics enable it to execute massive product launches without having to maintain large, profit-sapping inventories.

In , Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies.

Cook's catchphrase to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk".

During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own.

Apple has gradually expanded its efforts in getting its products into the Indian market. In July , during a conference call with investors, CEO Tim Cook said that he "[loves] India", but that Apple saw larger opportunities outside the region.

We're thinking about, where are the opportunities across the U. The company advertised its products as being made in America until the late s; however, as a result of outsourcing initiatives in the s, almost all of its manufacturing is now handled abroad.

According to a report by The New York Times , Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that "Made in the U.

In , one complex of factories that assembled the iPod and other items had over , workers living and working within it. A little over half of the workers' earnings was required to pay for rent and food from the company.

Apple immediately launched an investigation after the media report, and worked with their manufacturers to ensure acceptable working conditions.

Yearly progress reports have been published since A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made.

The statement was released after the results from the company's probe into its suppliers' labor practices were published in early Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories.

Also in , workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that he and his coworkers had not been informed of possible occupational illnesses.

A BBC investigation found excessive hours and other problems persisted, despite Apple's promise to reform factory practice after the Foxconn suicides.

The Pegatron factory was once again the subject of review, as reporters gained access to the working conditions inside through recruitment as employees.

While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since , Apple publicly disagreed with the BBC and stated: "We are aware of no other company doing as much as Apple to ensure fair and safe working conditions".

In December , the Institute for Global Labour and Human Rights published a report which documented inhumane conditions for the 15, workers at a Zhen Ding Technology factory in Shenzhen, China, which serves as a major supplier of circuit boards for Apple's iPhone and iPad.

According to the report, workers are pressured into hour work weeks which leaves them so exhausted that they often sleep during lunch breaks.

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Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin.

It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.

The flat silver back and large antenna square of the original model were eliminated in favor of a glossy, curved black or white back. Software capabilities were improved with the release of the App Store , which provided iPhone-compatible applications to download.

On April 24, , the App Store [] surpassed one billion downloads. It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capability, and voice control.

Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna.

The issue was corrected by a "Bumper Case" distributed by Apple for free to all owners for a few months. In June , Apple overtook Nokia to become the world's biggest smartphone maker by volume.

On September 12, , Apple introduced the iPhone 5. A patent filed in July revealed the development of a new iPhone battery system that uses location data in combination with data on the user's habits to moderate the handsets' power settings accordingly.

Apple is working towards a power management system that will provide features such as the ability of the iPhone to estimate the length of time a user will be away from a power source to modify energy usage and a detection function that adjusts the charging rate to best suit the type of power source that is being used.

In a March interview, Apple designer Jonathan Ive used the iPhone as an example of Apple's ethos of creating high-quality, life-changing products.

He explained that the phones are comparatively expensive due to the intensive effort that is used to make them:.

We don't take so long and make the way we make for fiscal reasons Quite the reverse. The body is made from a single piece of machined aluminum The whole thing is polished first to a mirror finish and then is very finely textured, except for the Apple logo.

The chamfers [smoothed-off edges] are cut with diamond-tipped cutters. The cutters don't usually last very long, so we had to figure out a way of mass-manufacturing long-lasting ones.

The camera cover is sapphire crystal. Look at the details around the SIM-card slot. It's extraordinary! On September 9, , Apple introduced the iPhone 6 , alongside the iPhone 6 Plus that both have screen sizes over 4-inches.

In July , Apple announced that one billion iPhones had been sold. On September 7, , Apple introduced the iPhone 7 and the iPhone 7 Plus , which feature improved system and graphics performance, add water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.

On September 12, , Apple introduced the iPhone 8 and iPhone 8 Plus , standing as evolutionary updates to its previous phones with a faster processor, improved display technology, upgraded camera systems and wireless charging.

The iPhone XR comes in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6. Overall, the iPhone 11 retains the same glass and aluminum design as the iPhone XR while adding in new features such as the addition of an Ultra-Wide 12mp camera, a battery that lasts 1 hour longer than the iPhone XR and an IP68 rating for water and dust resistance.

The iPhone 11 Pro and iPhone 11 Pro Max feature an all-new textured matte glass and stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera.

It replicates the iPhone 8 design - has a 4. On January 27, , Apple introduced their much-anticipated media tablet , the iPad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer.

On March 2, , Apple introduced the iPad 2 with a faster processor and a camera on the front and back. The third-generation iPad was released on March 7, , and marketed as " the new iPad ".

The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version and featuring minor positioning changes.

On October 23, , Apple's fourth-generation iPad came out, marketed as the " iPad with Retina display ". It added the upgraded A6X processor and replaced the traditional pin dock connector with the all-digital Lightning connector.

It featured a reduced 7. The iPad Air 2 was unveiled on October 16, It added better graphics and central processing and a camera burst mode as well as minor updates.

The iPad Mini 3 was unveiled at the same time. Since its launch, iPad users have downloaded over three billion apps. The original Apple Watch smartwatch was announced by Tim Cook on September 9, , being introduced as a product with health and fitness-tracking.

The second generation of Apple Watch, Apple Watch Series 2 , was released in September , featuring greater water resistance, a faster processor, and brighter display.

It was also released alongside a cheaper Series 1. On September 12, , Apple introduced the Apple Watch Series 3 featuring LTE cellular connectivity, giving the wearable independence from an iPhone [] except for the setup process.

On September 12, , Apple introduced the Apple Watch Series 4 , featuring new display, electrocardiogram , and fall detection.

On September 10, , Apple introduced the Apple Watch Series 5, featuring a new magnetometer, a faster processor, and a new always-on display.

The Series 4 was discontinued. At the Macworld conference, Jobs demonstrated the Apple TV Jobs accidentally referred to the device as "iTV", its codename, while on stage , a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions.

It has HDMI out as the only video output source. Features include access to the iTunes Store to rent movies and TV shows purchasing has been discontinued , streaming from internet video sources, including YouTube and Netflix , and media streaming from an iTunes library.

A third generation of the device was introduced at an Apple event on March 7, , with new features such as higher resolution p and a new user interface.

The release also coincided with the opening of a separate Apple TV App Store and a new Siri Remote with a glass touchpad , gyroscope , and microphone.

The 4K model also has support for high dynamic range. Apple's first smart speaker, the HomePod was released on February 9, , after being delayed from its initial December release.

It features seven tweeters in the base, a four-inch woofer in the top, and six microphones for voice control and acoustic optimization [] [] [] On September 12, , Apple announced that HomePod is adding new features—search by lyrics, set multiple timers, make and receive phone calls, Find My iPhone, Siri Shortcuts—and Siri languages.

For iOS and macOS, Apple also develops its own software titles, including Pages for writing, Numbers for spreadsheets, and Keynote for presentations, as part of its iWork productivity suite.

Apple's range of server software includes the operating system macOS Server ; [] Apple Remote Desktop , a remote systems management application; [] and Xsan , a storage area network file system.

Apple also offers online services with iCloud , which provides cloud storage and synchronization for a wide range of user data, including documents, photos, music, device backups, and application data, [] and Apple Music , its music and video streaming service.

According to the Sydney Morning Herald , Apple wants to start producing an electric car with autonomous driving as soon as According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet.

Jobs thought the name "Apple" was "fun, spirited and not intimidating". It was almost immediately replaced by Rob Janoff 's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it.

Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it.

However, Jobs insisted that the logo be colorized to humanize the company. On August 27, [] the year following the introduction of the iMac G3 , Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation.

An Aqua -themed version of the monochrome logo was used from to , and a glass-themed version was used from to This resulted in a series of lawsuits and tension between the two companies.

These issues ended with the settling of their lawsuit in Apple's first slogan, " Byte into an Apple", was coined in the late s. From the introduction of the Macintosh in , with the Super Bowl advertisement to the more modern Get a Mac adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products.

However, claims made by later campaigns were criticized , [] particularly the Power Mac ads. Apple owns a YouTube channel where they release advertisements, tips, and introductions for their devices.

Semiotics is the study of how meaning is derived from symbols and signs and provides major insight for understanding brand management and brand loyalty.

Ferdinand de Saussure , a Swiss linguist and semiotician , created a semiotic model that identifies two parts of a sign: the signified and signifier.

The signifier is the perceptual component that we physically see, and the signified is then the concept which the sign refers to. Charles Sanders Pierce was a logician.

However, the Peircean model added that whoever is decoding the sign must have some previous understanding or knowledge about the transmitted message.

There is plenty of evidence to show that a company can easily fail if they do not keep track of how the brand changes with the media culture. The first two Apple logos are drastically different from each other.

However, they both share the sign of an apple. In the original logo designed by Ronald Wayne , Sir Isaac Newton is seen sitting under the infamous apple tree about to bear fruit above, just before his discovery of gravity.

Analysis of the semiotics with Saussure's model yields the signified, or sign, of the apple. The signifier represents discovery, innovation, and the notion of thought.

It was quickly realized that the original logo was too complicated and intellectual for the needed purpose.

A fun and clever logo that spoke to computer-savvy people was needed. In , Rob Janoff created the iconic rainbow apple symbol that is still recognized today.

The logo has double meaning and differs from the many serious corporate logos in existence at the time.

Because Apple is seen as a challenger in the industry, the most common signifier is the forbidden fruit from the Biblical reference, the Garden of Eden.

The semiotics of the bite and the color of the logo can also be looked at from a technological viewpoint. The bite is the signified and the computer storage unit, byte , is the signifier.

The rainbow color of the logo portrays the message that the its computer monitor could be produce color images. The only thing to change with the logo since has been the color.

In , a monochromatic logo was implemented with the release of the first iMac. This is the first Mac to not have the iconic rainbow-colored apple since its creation 20 years prior.

The logo's shape had become untouchable and Apple's message is that it is better to be different. Apple customers gained a reputation for devotion and loyalty early in the company's history.

In , BYTE stated that: []. There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company.

Both groups are right. Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets.

The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.

Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon," [] while Ive explained in that "People have an incredibly personal relationship" with Apple's products.

Fortune magazine named Apple the most admired company in the United States in , and in the world from to The New York Times in stated that "Apple above all else is a marketing company".

It was the marketing company of the decade. The research indicated that this correlation could stem from the fact that on average Apple Inc.

In response to a query about the devotion of loyal Apple consumers, Jonathan Ive responded:. What people are responding to is much bigger than the object.

They are responding to something rare—a group of people who do more than simply make something work, they make the very best products they possibly can.

It's a demonstration against thoughtlessness and carelessness. The Apple website home page has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings, including:.

Apple has a satellite campus in neighboring Sunnyvale, California , where it houses a testing and research laboratory. In , Apple announced its intention to build a second campus in Cupertino about 1 mile 1.

The new campus is planned to house up to 13, employees in one central, four-storied, circular building surrounded by extensive landscape. The 2.

Apple has expanded its campuses in Austin, Texas , concurrently with building Apple Park in Cupertino. The expansion consists of two locations, with one having 1.

At its smaller campus, engineers work on next-generation processor chips to run in future Apple products.

In February , Apple opened their new ,square-foot headquarters in Herzliya , Israel , designed to accommodate approximately employees.

This is Apple's third office located within Israel; the first, also in Herzliya, was obtained as part of the Anobit acquisition, and the other is a research center in Haifa.

The first Apple Stores were originally opened as two locations in May by then- CEO Steve Jobs, [] after years of attempting but failing store-within-a-store concepts.

In addition to purchasing products, consumers can get advice and help from "Creative Pros" — individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, [] [] with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time.

Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations.

Despite the stores being closed, hourly workers continue to be paid. Workers across the company are allowed to work remotely if their jobs permit it.

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A new model was introduced in to try to rectify the problems, but the damage was already done. In the July issue of Kilobaud Microcomputing , publisher Wayne Green stated that "the best consumer ads I've seen have been those by Apple.

They are attention-getting, and they must be prompting sale. Apple Computer, the fast growing Californian manufacturer of small computers for the consumer, business and educational markets, is planning to go public later this year.

Founded about five years ago as a small workshop business, it has become the second largest manufacturer of small computers, after the Radio Shack division of the Tandy company.

In January , Apple held its first shareholders meeting as a public company in the Flint Center , a large auditorium at nearby De Anza College which is often used for symphony concerts to handle the larger numbers of shareholders post-IPO.

The business of the meeting had been planned so that the voting could be staged in 15 minutes or less.

In most cases, voting proxies are collected by mail and counted days or months before a meeting. In this case, after the IPO, many shares were in new hands.

Steve Jobs started his prepared speech, but after being interrupted by voting several times, he dropped his prepared speech and delivered a long, emotionally charged talk about betrayal, lack of respect, and related topics.

While IBM began with one microcomputer, little available hardware or software, and a couple of hundred dealers, Apple had five times as many dealers in the US and an established international distribution network.

The Apple II had an installed base of more than , customers, and hundreds of independent developers offered software and peripherals; at least ten databases and ten word processors were available, while the PC had no databases and one word processor.

The company's customers gained a reputation for devotion and loyalty. BYTE in stated that [80]. There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company.

Both groups are right. Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets.

The company's growth from two guys to a billion-dollar corporation exemplifies the American Dream. The magazine noted that the loyalty was not entirely positive for Apple; customers were willing to overlook real flaws in its products, even while comparing the company to a higher standard than for competitors.

It took them a full year to realize what had happened". The II still sold well, [78] but by the PC surpassed it as the best-selling personal computer.

Apple Computer's business division was focused on the Apple III, another iteration of the text-based computer.

Simultaneously the Lisa group worked on a new machine that would feature a completely different interface and introduce the words mouse , icon , and desktop into the lexicon of the computing public.

The first iteration of Apple's WIMP interface was a floppy disk where files could be spatially moved around. After months of usability testing, Apple designed the Lisa interface of windows and icons.

Because of the high price, Lisa failed to penetrate the business market. By computer dealers saw Apple as the only clear alternative to IBM's influence; [92] some even promoted its products to reduce dependence on the PC.

And you'll see why won't be like On the same day, an emotional Jobs introduced the computer to a wildly enthusiastic audience at Apple's annual shareholders meeting held in the Flint Auditorium; [] [] Macintosh engineer Andy Hertzfeld described the scene as "pandemonium".

The Macintosh was too radical for some, who labeled it a mere "toy". Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a challenging undertaking that many software developers shied away from, and resulted in an initial lack of software for the new system.

It was not successful. While , people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold.

The former favored open architecture computers like the Apple II, sold to education, small business, and home markets less vulnerable to IBM.

This frustrated Wozniak, who left active employment at Apple early that same year to pursue other ventures, stating that the company had "been going in the wrong direction for the last five years" and sold most of his stock.

In April , Sculley decided to remove Jobs as the general manager of the Macintosh division, and gained unanimous support from the Apple board of directors.

Jobs, while taking the position of Chairman of the firm, had no influence over Apple's direction and subsequently resigned from Apple in September and took a number of capable Apple employees with him to found NeXT Inc.

NeXT Inc. While not a commercial success, due in part to its high price, the NeXT computer would introduce important concepts to the history of the personal computer including serving as the initial platform for Tim Berners-Lee as he was developing the World Wide Web.

Sculley reorganized the company, unifying sales and marketing in one division and product operations and development in another.

This was due to its introduction of desktop publishing and later computer animation through Apple's partnership with Adobe Systems , which introduced the laser printer and Adobe PageMaker.

Indeed, the Macintosh would become known as the de-facto platform for many industries including cinema, music, advertising, publishing, and the arts.

Under leadership of John Sculley , Apple issued its first corporate stock dividend on May 11, A month later on June 16, Apple stock split for the first time in a split.

Apple kept a quarterly dividend with about 0. Apple continued to sell both lines of its computers, the Apple II and the Macintosh.

And in Apple introduced the Apple IIgs , an Apple II positioned as something of a hybrid product with a mouse-driven, Mac-like operating environment.

Even with the release of the first Macintosh, Apple II computers remained the main source of income for Apple for years. At the same time, the Mac was becoming a product family of its own.

Meanwhile, Apple attempted its first portable Macs: the failed Macintosh Portable in and then the more popular PowerBook in , a landmark product that established the modern form and ergonomic layout of the laptop.

Popular products and increasing revenues made this a good time for Apple. MacAddict magazine has called to the "first golden age" of the Macintosh.

On February 19, , Apple registered the " Apple. However, these new lines were marketed poorly by what was now "arguably one of the worst-managed companies in the industry".

The excess of arbitrary model numbers confused many consumers and hurt Apple's reputation for simplicity. Compounding matters was the fact that, although the machines were cheaper than a comparable PC when taken into account all the components built-in that had to be added to the 'bare bones PC' , the poor marketing gave the impression that the machines were more expensive.

These processors used a RISC architecture, which differed substantially from the Motorola X0 series that were used by all previous Macs.

Parts of Apple's operating system software were rewritten so that most software written for older Macs could run in emulation on the PowerPC series.

In addition to computers, Apple has also produced consumer devices. In Apple launched eWorld , an online service providing email, news and a bulletin board system to replace AppleLink.

It was shut down in In a decision was made to officially start licensing the Mac OS and Macintosh ROMs to 3rd party manufacturers who started producing Macintosh "clones".

This was done in order to achieve deeper market penetration and extra revenue for the company. Jobs promptly found a loophole in the licensing contracts Apple had with the clone manufacturers and terminated the Macintosh OS licensing program, ending the Macintosh clone era.

Jobs stepped in as the interim CEO to begin a critical restructuring of the company's product line. He would eventually become CEO and served in that position until August On August 24, , Steve Jobs resigned his position as chief executive officer of Apple before his long battle with pancreatic cancer took his life on October 5, On November 10, , Apple introduced the Apple Store , an online retail store based upon the WebObjects application server the company had acquired in its purchase of NeXT.

The new direct sales outlet was also tied to a new build-to-order manufacturing strategy. As part of the deal, Apple and Microsoft agreed to settle a long-standing dispute over whether Microsoft's Windows operating system infringed on any of Apple's patents.

Microsoft chairman Bill Gates appeared at the expo on-screen, further explaining Microsoft's plans for the software they were developing for Mac, and stating that he was very excited to be helping Apple return to success.

After this, Steve Jobs said this to the audience at the expo:. If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here.

We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job.

And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.

So I think that is a very important perspective. If we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude; we'd like their software.

So, the era of setting this up as a competition between Apple and Microsoft is over as far as I'm concerned. This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to get healthy and prosper again.

Apple CFO Fred Anderson stated that Apple would use the additional funds to invest in its core markets of education and creative content.

While discontinuing Apple's licensing of its operating system to third-party computer manufacturers, one of Jobs's first moves as new acting CEO was to develop the iMac , which bought Apple time to restructure.

The line became a sales smash, moving about one million units each year. It also helped re-introduce Apple to the media and public and announced the company's new emphasis on the design and aesthetics of its products.

Also that year, Apple unveiled the iBook , its first consumer-oriented laptop that was also the first Macintosh to support the use of Wireless LAN via the optional AirPort card that was based on the To aid users in transitioning their applications from Mac OS 9 , the new operating system allowed the use of Mac OS 9 applications through the Classic environment.

In May , after much speculation, Apple announced the opening of a line of Apple retail stores, to be located throughout the major U. The stores were designed for two primary purposes: to stem the tide of Apple's declining share of the computer market and to respond to poor marketing of Apple products at third-party retail outlets.

In October , Apple introduced its first iPod portable digital audio player. Then iPod started as a 5 gigabyte player capable of storing around songs.

Since then it has evolved into an array of products including the Mini now discontinued , the iPod Touch , the Shuffle now discontinued , the iPod Classic also discontinued , the Nano now discontinued , the iPhone and the iPad.

Since March , the largest storage capacity for an iPod has been gigabytes. The iPod gave an enormous lift to Apple's financial results.

The new iMac G4 design had a white hemispherical base and a flat panel all-digital display supported by a swiveling chrome neck.

After several iterations increasing the processing speed and screen sizes from 15" to 17" to 20" the iMac G4 was discontinued and replaced by the iMac G5 in the summer of In , Apple also released the Xserve 1U rack mounted server.

Originally featuring two G4 chips, the Xserve was unusual for Apple in two ways. It represented an earnest effort to enter the enterprise computer market and it was also relatively cheaper than similar machines released by its competitors.

Its all-metal anodized aluminum chassis finished Apple's transition away from colored plastics in their computers. Apple claims this was the first bit computer sold to the general public.

The Power Mac G5 was also used by Virginia Tech to build its prototype System X supercomputing cluster, which at the time garnered the prestigious recognition of the third-fastest supercomputer in the world.

Apple's Xserves were soon updated to use the G5 as well. They replaced the Power Mac G5 machines as the main building block of Virginia Tech 's System X , which was ranked in November as the world's seventh-fastest supercomputer.

A new iMac based on the G5 processor was unveiled August 31, and was made available in mid-September. This model dispensed with the base altogether, placing the CPU and the rest of the computing hardware behind the flat-panel screen, which is suspended from a streamlined aluminum foot.

This new iMac, dubbed the iMac G5 , was the "world's thinnest desktop computer", [] measuring in at around two inches around 5 centimeters.

After creating a sizable financial base to work with, the company began experimenting with new parts from new suppliers.

As a result, Apple was able to produce new designs quickly over a short amount of time, with the release of the iPod Video, then the iPod Classic, and eventually the iPod touch and iPhone.

Apple's wildly successful PowerBook and iBook products relied on Apple's previous generation G4 architecture, which was produced by Freescale Semiconductor , a spin-off from Motorola.

This processor contains two cores in one rather than have two separate processors. Apple has also developed the Power Mac G5 Quad that uses two of the Dual-Core processors for enhanced workstation power and performance.

The new Power Mac G5 Dual cores run individually at 2. The Power Mac G5 Quad cores run individually at 2. Ginza was followed by a store in Osaka , Japan in August Another store was opened in Sapporo in A store in the Bullring shopping centre in Birmingham opened in April , and the Bluewater shopping centre in Dartford , Kent opened in July Also, in an effort to court a broader market, Apple opened several "mini" stores in October in an attempt to capture markets where demand does not necessarily dictate a full-scale store.

These stores follow in the footsteps of the successful Apple products: iPod mini and Mac mini.

These stores are only one half the square footage of the smallest "normal" store and thus can be placed in several smaller markets. In , Apple introduced its iTools service, a set of free web-based tools that included an email account, internet greeting cards called iCards, a service called iReview that gave internet users a place to read and write reviews of Web sites, and a tool called KidSafe that promised to prevent children from browsing inappropriate portions of the web.

The latter two services were eventually canceled because of lack of success, while iCards and email became integrated into Apple's.

Mac subscription-based service introduced in and discontinued in mid to make way for the release of the new MobileMe service, coinciding with the iPhone 3G release.

Some controversy surrounded the release of MobileMe services to users resulting in expected downtime and a significantly longer release window.

As a result of this, Apple extended the subscriptions of existing MobileMe subscribers by an additional 30 days free-of-charge.

This service kept most of the core services that MobileMe offered, however dropping iDisk, Gallery, and iWeb. The iTunes Music Store was launched in April , with 2 million downloads in the first 16 days.

Music was purchased through the iTunes application, which was initially Macintosh-only; in October , support for Windows was added.

Initially, the music store was only available in the United States due to licensing restrictions. A version for Canada opened in December The download was The Complete U2 , by U2.

Briefly, people in New Zealand were able to buy music off the Australian store. However, that loophole was quickly closed.

On February 23, , the iTunes Music Store sold its 1 billionth song. Since iTunes' inception, it has sold over 2 billion songs, 1.

Since downloadable TV and movie content was added 50 million TV episodes and 1. In early , Apple celebrated the 10 billionth song downloaded from the iTunes Music Store.

In a keynote address on June 6, , Steve Jobs officially announced that Apple would begin producing Intel-based Macintosh computers beginning in Rumors of cross-platform compatibility had been spurred by the fact that Mac OS X is based on OpenStep , an operating system that was available for many platforms.

This introduction came with the news that Apple would complete the transition to Intel processors on all hardware by the end of , a year ahead of the originally quoted schedule.

On January 9, , Apple Computer, Inc.

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